ASHLEY MERCED
Portfolio
Packaging design student at FIT.
Started doing fine arts in high school and develop a passion for doing commercial art.
Freelance and hobby on
pursuing illustration.
CHIQUITITA
Baby food
Baby food product that gives care to their love ones that everything will be okay. The birds reveal part of the lyric from “Chiquitita” by ABBA. Using imagery of a mother bird and baby bird that gives a warmhearted
point of view.
Extentions: Baby formula, Juice pouch , and baby food jar
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PINK MOJITO
Swim wear
Having fun through spring break, while relaxing in the beach. Bringing friends with their modernized guayabera swim suit. Giving a tropical approach that gives a fresh look.
Pink Mojito
Reinvent the guayabera for the new generation
Giving a more modern look to today’s fashion.
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SERENE
Hair care
Hair Brush that is technology driven that detects the scalp to keep in track from hair loss. Giving a calm, minimalist story to make technology harmless. End goal is having healthy hair and being confident.
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SHERIDAN'S TOOLS
Tool kit
Tool kit that gives innovation for young men feel like they can be a superhero
Sheridan's tools
An innovation of tools that gives a representation of being powerful.
This project conveys crafted hardware for young men to start something new, to create using these tools that are easy to handle.
CLEITO
Alcohol Beverage
An alcohol brand that tells a underwater, fantasy story. Inspired by Atlantis to reveal something sacred and sink in from reality.
Extentions: Sea grape, Seaweed, and Sea nut
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CHROMA
Eye contact lenses
This brand is more welcoming to a younger audience that is gender neutral and having a fun experience for expressing themselves while having the correct vision to wear comfortably.
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